Friday 14 July 2017

Trending now - The Pocky dance!

What is the Pocky dance?
What is the 'Share Happi Pose'?
Well ... it's sort of advertising.

According to Glico (the company that makes Pocky), the 'Share happi pose' is supposed to look like how you hold and eat Pocky.

The Pocky dance has become a huge phenomenon, and people are learning the dance, filming themselves and uploading to Youtube across Japan!

Have a look :


“The Sharehappi Pose is something that conveys how to hold Pocky and how to recommend it to other people through a unique visual performance. We hope to link copying of the pose to the act of actually eating the product.”

Read more at: http://www.campaignasia.com/article/case-study-how-glico-re-energised-pocky-with-a-dance-move/407209